Each characters have unique abilities and play style. Launcha Libre features a number of different playable characters (known as Launchadores). One of the most noticeable changes is the ability to play as multiple characters and using an aiming based launch, instead of using a spinner. The game is similar to the likes of the original Burrito Bison and its sequel, Burrito Bison Revenge. In order to aid in his quest, he will need help from other fellow Launchadores and face against the Cookinator. Once again, Burrito Bison sets out to stop the gummy bears and recover his stolen recipe book.
A Gummy Chef known as ' Cookinator' appears and steals Burrito Bison's recipe book and, upon discovering interesting notes, creates a tornado of gummy bears and escapes. Suddenly, the familiar and mysterious gummy bear bag bursts open and gummy bears from Candyland spill out into Burrito Bison's world. Burrito Bison is out on his usual shopping run at the grocery store.